Decentraland Fashion Week
In March, EdenBase hub members Threedium made a splash at the world’s first fully decentralized Fashion Week.
Replacing static product images with immersive 3D experiences, Threedium brought a whole new dimension to Decentraland fashion week. We couldn’t be more impressed by their service to the online fashion week. They were our first EdenBase competition winners, and it is a pleasure to see their product grow.
The metaverse experience was picked up across media, with Forbes highlighting Threedium’s contribution to the innovative Fashion platform which will return in 2023.
Threedium’s activation
Decentraland Fashion Week
The event was four days of online runway shows, after-parties, shopping, panel talks, and more.
David Cash, the curator of the guest panel, described it as a ‘presentation of fashion in every form possible.’ The event included over 60 participating brands, artists, and designers.
From runway shows to retail experiences, fashion was presented as art, film, and photography, three-dimensionally in the metaverse. Participants of the event could enter digital platforms where designers and brands creatively platformed their products. Products could be tried on avatars, with virtual streets featuring new collections from top designers.
The Threedium Story
It began a couple of years ago when a group of recent graduates decided that online shops were not doing enough to help people truly understand and evaluate the products people were browsing to buy, so they built a solution to solve this challenge. Their software helps businesses of all sizes to bridge the gap between online and in-store experiences.
Check out their website to see the range of services they have on offer.
Post-Covid, much of the world has moved to a blended online and offline retail experience. Consumers now expect each to be as impactful and immersive as the other. Threedium has enabled fashion fans to continue engaging with their passion from wherever they are in the world. They have combined practicality with high fashion and promote a seamless retail experience that many brands aspire to today.
The Decentraland Story
Decentraland is the first fully decentralized virtual world. It was always part of the original vision to hand over control to the people who create and play in this virtual space. In short – you, the users. Through the DAO (Decentralized Autonomous Organization), you are in control of the policies created to determine how the world behaves: for example, what kinds of wearable items are allowed (or disallowed) after the launch of the DAO, moderation of content, LAND policy and auctions, among others.
Decentraland created the platform for the digital fashion week, providing designers like Tommy Hilfiger the virtual realm to display their products and clothing.