Article on GQ: The Fashion Industry is Getting in on the NFT Game
Featured as a first by GQ Magazine - on 4th April EdenBase successfully launched and sold the NFT (Non-Fungible Token) fashion ‘Digital Twin' for an exclusive luxury fashion brand, Angelo Galasso in a collaboration with Altered Tv. This industry changing solution aims to reduce counterfeiting, enable new and verifiable after-markets, and improve customer experience. It also enables the fashion industry to embrace a new generation of tech-enabled fashion customers.
The AG NFT is a new application of NFT, on the Ethereum blockchain, tying together high quality digital artwork with a limited series of physical product. Conceived as an idea from EdenBase cofounder Daniel Doll-Steinberg last year it is an example of their mission to integrate frontier technologies into innovative products to revolutionise and enable new markets. This pioneering innovation work was led by Stefan Kovach, who is leading the EdenBase NFT division, in collaboration with Maggie Xu and GoNFT.