Revolutionising E-commerce with Immersive 3D and AR Technology

New York – Threedium, a market leader in 3D/AR high-fidelity assets, has successfully closed its Series A funding round, securing an $11 million investment. This significant funding round marks an important milestone in Threedium's journey to redefine the e-commerce landscape by leveraging 3D and AR technology. The round was led by Interpublic Group (NYSE: IPG) and Olma Partners, with participation from various prominent investors, including EdenBase, reflecting a growing interest in 3D and AR technology.

Threedium's proprietary 3D and AR engine, Unlimited3D, delivers the highest fidelity 3D assets across web and mobile platforms, offering real-time customisable AR experiences. This innovative technology empowers B2C brands across various industries, from fashion and gaming to automotive and CPG, to present their products as hyper-realistic 3D assets. Customers can interact with products, zoom in or out, view them from any angle, try them on, and customise colours, sizes, and materials directly from their web browsers.

Eric Van Der Kleij, Cofounder and Partner at EdenBase, expressed his satisfaction with Threedium's progress, stating, "Threedium's rapid growth exemplifies our Supergrowth approach, which focuses on accelerating promising startups. We're thrilled to be part of this funding round, supporting Threedium in revolutionising the digital landscape."

Arian Alikhani, Cofounder and Partner at EdenBase, also shared his enthusiasm, saying, "Threedium's success so early in their journey underscores the effectiveness of our approach in creating portfolio company growth opportunities."

Threedium's platform goes beyond providing high-quality 3D/AR technology; it offers full autonomy and creativity for crafting, customising, and scaling bespoke 3D assets and turnkey 3D solutions across various channels. The platform's scalability and cross-channel capabilities streamline the process, eliminating the need to reformat 3D models for different online customer-facing channels.

Furthermore, Threedium has developed a proprietary file format, ‘.TUF’, to protect 3D files from AI and web theft, enhancing security for intellectual property.

Threedium's recent funding round indicates a growing interest in 3D and AR technology, highlighting the industry's momentum toward an immersive web. It also underscores the increasing importance of offering enriched, customisable, and immersive experiences to consumers.

With strategic alliances with global tech giants such as AWS, Salesforce, NVIDIA, and Teads, Threedium is set to expand its impact further by providing high-fidelity 3D and real-time customisation AR experiences through its APIs and infrastructure services.

Threedium is already working with renowned brands like Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger, Diageo, Girard Perregaux, and NuOrder Lightspeed, enabling them to offer consumers confidence in their buying experience for luxury items and reducing manufacturing inefficiencies.

For more information or to request a demo, visit Threedium's website.