Blockchain Expo Europe
Amsterdam ▪︎ 23-24 November 2021
Insightful discussions with an engaged audience at the Blockchain Expo Europe in Amsterdam with Gokce Gizer as the chairperson of The Future of Digital Assets track and Daniel Doll-Steinberg as a keynote panellist on cryptocurrencies and CBDCs.
Hosted by TechEx, the world-leading Blockchain Expo series returned to the RAI, Amsterdam on the 23rd-24th November to host its annual Europe event.
Bringing together key industries from across the globe for two days of top-level content and discussion across four co-located events covering Blockchain, IoT, Cyber Security & Cloud, AI and Big data.
The Blockchain conference agenda presented a series of expert keynotes, interactive panel discussions and solution-based case studies. All exploring the key industries that are set to be disrupted the most by this new technology, including; legal sectors, retail, financial services, healthcare, insurance, energy, music, government, real estate and more.
DAY 1: Blockchain for Enterprise
The Future of Privacy Wallet: A look at the Privacy Implications of Blockchain
Eric Yang - CEO, MaskEX
In his talk on security and privacy on blockchain, Eric Yang shared how “zero-knowledge proof” tech may provide a solution for the digital wallet to balance privacy and transparency of digital wallets.
“The future is free, we just need to have more conversation, it’s about the choice to disclose the level of privacy depending on where you are”
The Power of Change
Marguerite Soeteman-Reijnen - Chairman of the Executive Board, Aon Holdings
In her talk, Marguerite Soeteman-Reijnen shared her thoughts and experiences on how abundance of data accelerates technological change and how this impacts leadership of traditional and new business models
Insights on how to drive change in traditional industries like insurance, how to bring people on emotionally by addressing the aspects, form collaborations of bond and trust between tech and corporates #blockchainexpo
Day 2: Future of Digital Assets
The Future of Digital Assets - Chairperson’s Opening
Gokce Gizer - Investment Lead, EdenBase
“By creating an environment where all stakeholders feel empowered to contribute to building and experimenting with blockchain technology, we might unlock its true potential and let people thrive in the changing world that is more decentralized, equitable and inclusive.
We need tech companies, governments, financial institutions, academic institutions, corporates and traditional industries, and the public to all take their part in it.”
Blockchain and its integration into partnership programs – pitfalls and opportunities
Abdel Boazzati - Partnerships and Blockchain Lead, The Coca-Cola Company
Practical insights on how to gain buy-in for blockchain-related projects in a multinational organisation
What are the watch-outs related to blockchain projects
How to find suitable blockchain partners through the dense blockchain woods
For successful corporate partnerships:
First, get the LEGAL team on board and support them as they understand and navigate the legal and regulatory implications
Work with the FINANCE team on how to convert the cryptocurrencies to fiat or how to work around it
EDUCATE everyone early on, from the board to all teams including legal, finance, sales, marketing
Decentralised economy: investment opportunities, risks, and valuation
Igor Mikhalev - Expert Principal at BCG Platinion, Boston Consulting Group
State of the industry: what are the key emerging developments?
How to think about the DeFi universe? The anatomy of DeFi
DeFi and NFT project valuation framework
So far NFTs have been used for art, it’s coming into sports, collectibles and gaming.
What properties drive the market value of NFTs
Rarity: the “first” or limited
Utility: Real applications
Tangibility: Link to real-world objects giving them value
Keynote Panel: Cryptocurrencies and CBDCs – the differences, the similarities, and the potential benefits
Why digitise fiat currency?
Centralisation within decentralisation – have we come full circle?
Pivotal regulatory landmarks and their knock-on effects
A knock-on effect – does CBDC adoption defeat the crypto stigma?
Panellists:
▪︎ Daniel Doll-Steinberg - Cofounder, EdenBase
▪︎ Chhay Lin Lim - Lecture/Researcher, Saxion University of Applied Science
▪︎ Eric Yang - CEO, MaskEX
Keynote Panel: 2022 – The year for digital assets
An engaging open discussion with stakeholders from the corporate world and experts from the tech community:
No longer the dirty word – Institutions finally acknowledging crypto
Going mainstream with crypto adoption – how far has it come and how mainstream can crypto ever go?
Tokenization – the utility of NFTs outside of the creator economy
The potential of DeFi – who benefits?
Panellists:
▪︎ Christopher May - Co-founder and Co-CEO, Finoa
▪︎ Michiel Ipenburg - CEO, SocialBlox
▪︎ Abdel Boazzati - Partnerships and Blockchain Lead at Coca-Cola
▪︎ Julian Gray - VP Digital Science & Digital Innovation | BP Innovation & Engineering, BP
Key Takeaways from the panel:
Big corporations are discussing how we deal with it and what the future of it is.
The corporate world is working on understanding and sorting out its implications, including policy and tax regimes, as well as the perception of global institutional companies to use stable coins and how to reduce volatility.
An entry point for corporates to go into it is NFT is through gaming and tokenization, currently as a marketing and sales effort. Mass adoption of these technologies is at the beginning stages so it’s not an urgency for corporates.
Corporations will find a way to use and innovate with technologies, slowly and surely, and they will engage consumers. However, there’s a need to spread the word that there’s a use for these.
Institutional investor adoption has a long way to go. “How” is the question, and even though there’s lots of money flowing into the market it’s not directly into these technologies. They are primarily indirect investment vehicles.
There’s an increase in Crypto VCs. Family offices and traditional investment firms are looking into it, however due to lack of education there is a missed opportunity.
NFT has a $2.6T market cap and tech companies, like crypto.com are working on making this a user-friendly process to increase adoption.
There’s a lack of education and the release of vast numbers of coins being released without utility is turning a lot of people off. There’s an urgent need to educate the people, and show that even when the market crash happens 1 BTC is still 1 BTC. We need to use crypto as crypto.
Blockchain Expo Attendees
5,000+
Attendees
500+
Speakers
350+
Exhibitors
5,000 attendees are expected to congregate for the conference including CTO’s, Heads of Innovation and Technology, IT Directors, Developers, Start-Up’s, OEM’s, Government, Automotive, Operators, Technology Providers, Investors, VCs and many more.
The Blockchain Expo will showcase the most cutting-edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences.